Last seen in 1996
Bringing the last era of the £5K house deposit back to life.
Campaign Design · Art Direction · Experiential · OOH · Social
Lloyds launched a mortgage that allowed first-time buyers
to purchase a home with a £5,000 deposit. The catch? £5K had not been enough for the average first-time buyer’s deposit since 1996.
So we brought 1996 back.
01
Visual
Identity
Developed a bespoke 1990s-inspired visual system that blended nostalgic cultural references with Lloyds' brand assets.
02
Immersive
Experience
03
Campaign
Ecosystem
Extended the campaign world across
social, OOH, influencer experiences and branded content.
Designed graphics and touchpoints for
a fully immersive 1996 house installed inside Birmingham New Street Station.
Bringing Back 1996
We brought the era back through the sights, sounds and cultural references of the decade - creating a campaign world designed to live across every touchpoint.
House
Activation
At the heart of the campaign was a fully immersive house installation designed to transport visitors back to a time when £5K could get you on the property ladder.
1996
↺
1996 ↺
Reimagining a Lloyds archive ad for the £5K House Deposit campaign.
Recreating
1996 for
Lloyds
The challenge was to make 1996 instantly recognisable, without losing what makes Lloyds feel like Lloyds.
I developed a visual language that brought 90s Britain into the Lloyds brand world - balancing nostalgia, playfulness and unmistakable Lloyds cues across every touchpoint.
Created a bespoke 90s inspired pattern system for the brand.
“It's refreshing to see a brand doing something interactive at the station rather than just handing out leaflets.”
From visitors.
Designing the Unboxing Experience
I took the influencer kit from concept through to production, turning the campaign world into a box of 90s-inspired details.
From developing the concept and bespoke patterns to designing each item, preparing artwork and working directly with the print house, I oversaw the experience through to final production.
