Last seen in 1996.
Recreating the UK in 1996 to launch Lloyds' £5K Deposit Mortgage.
A multi-channel campaign spanning experiential, social, OOH, creator content and branded experiences.
01
Visual
Identity
Developed a bespoke 1990s-inspired visual system that blended nostalgic cultural references with Lloyds' brand assets.
02
Immersive
Experience
03
Campaign
Ecosystem
Extended the campaign world across
social, OOH, influencer experiences and branded content.
Designed graphics and touchpoints for
a fully immersive 1996 house installed inside Birmingham New Street Station.
Bringing Back 1996
The average first-time buyer deposit was last around £5K in 1996.
To make that reality tangible again, we recreated the sights, sounds and cultural references of the decade across every touchpoint of the campaign.
House
Activation
At the heart of the campaign was a fully immersive house installation designed to transport visitors back to a time when £5K could get you on the property ladder.
1996
↺
1996 ↺
Reimagining a Lloyds archive ad for the £5K House Deposit campaign.
Recreating 1996 for
Lloyds
To make the campaign believable, I developed a complete visual world inspired by 90s Britain while remaining recognisably Lloyds.
This included designing a bespoke graphic language that could flex across every touchpoint, from advertising and social content to experiential environments and physical merchandise.
Created a bespoke 90s inspired pattern system for the brand.
“It's refreshing to see a brand doing something interactive at the station rather than just handing out leaflets.”
From visitors.
Designing the Unboxing Experience
Rather than sending generic merchandise, the influencer kit extended the campaign into a nostalgic moving-in experience inspired by life in 1996.
