Defy Ordinary

Multi-platform campaign

To promote the latest Qashqai model, featuring a bold and imaginative outdoor installation that includes parking a giant car on the chimney of the Truman Brewery in London.

  • Introduced "Reserved parking" vinyl stickers, CGI replicas of actual installations, on skyscrapers as the car flies across the sky.

  • With the car parked on the side of the Truman Brewery's chimney, linking the digital narrative to the real-world installation.

22M+ views

14K+ organic shares

89K+ social interactions

100M+ earned impression

Elevate your

urban drive

Dealer in-store
material renewal

The objective of this project was to elevate Nissan's in-store materials
and align them with the brand's bold and dynamic "Defy Ordinary" identity.
By refreshing key in-store assets, mirror hangers, tent cards and seat hangers etc.

The goal was to create striking, fresh designs that reinforce the brand's commitment to innovation and challenge customers to rethink what's possible.

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Sennheiser